Strategy track + content track

Keran
Ekeuh

MSc Finance & Management (CIMA-accredited) and BSc Marketing and Management with Psychology with 1.5M+ organic views and a BUCS Creator of the Year title. I plan the campaign, then I'm often the one making the content that proves it works.

Strategy & brand

11CIMA professional exemptions
+40%Instagram growth, Sussex Men's Lacrosse
179K+Page views generated for the club

Content & creator

1.5M+Organic views across platforms
300+Videos published since Jul 2025
100K+Likes, no paid boosting
See the case studies Work with me

I'm finishing an MSc Finance and Management at Loughborough University (CIMA-accredited, 11 professional exemptions), after a BSc in Marketing and Management with Psychology at the University of Sussex. Outside lectures I founded Bloom by Ekeuh & Co, a fractional marketing consultancy for startups and SMEs, and run two content accounts: @keranekeuh for lifestyle, student life and brand UGC, and @keranplayslax, the lacrosse side, where I picked up BUCS Creator of the Year 2026 (and 2nd Best Storyteller in 2025).

English — native French — advanced conversational Based: London / Kent

A few extras

Equity investor — Hashtag United FC Spirit of Sussex Award — Silver, 2025 Grade 5 piano, ABRSM Sports before lacrosse: karate, chess, swimming, football, tennis Won his only boxing match — charity bout for Great Ormond Street
Keran Ekeuh graduation portrait
A few extras

Gallery

Keran in a Loughborough Students Lacrosse jersey, studio portrait
Keran playing lacrosse mid-match
Keran walking out to the ring at an Ultra White Collar Boxing event
Keran in a lacrosse helmet at Phat Buns with a burger and fries
Keran on his phone at a brand event
Keran Ekeuh Midlands Champion graphic, Loughborough Students Lacrosse
Track one

Strategy & brand work

Campaign planning, audience segmentation and reporting that's gone into real client toolkits, not just a module hand-in.

BI WORLDWIDE × Loughborough · Jun–Sep 2026

Financial strategy & consultancy project

Led the live client brief researching how organisations measure the commercial value of experiential campaigns. The recommendations went straight into BI WORLDWIDE's client reporting toolkit. Backed by floor-level experience: conference and banqueting service for up to 500 guests at The Grand Hotel Brighton, and matchday bars at the 25,000-capacity Amex Stadium.

Founder · Jul 2025–present

Bloom by Ekeuh & Co (Marketing Consultancy)

Brought on through Bloom by Ekeuh & Co to build Hitchin Lacrosse Club's social presence from the ground up: no calendar, no posting rhythm, nothing to build on. Started by treating matchday, recruitment, and club milestones as three different audiences needing three different voices, not one feed repeating itself. Same audience-led approach already took Sussex Men's Lacrosse to 1,200+ followers and a 40% engagement lift.

Head of Marketing & Social · Aug 2024–Aug 2025

Sussex Men's Lacrosse

Grew Instagram from 800 to 1,200+ followers (+40%), lifted engagement 25%, hit 179,442 page views. Segmented content by audience — recruitment, matchday, events — to drive 50 sign-ups and back the team's promotion to BUCS Tier 1. Named Social Media Secretary of the Year and awarded the Sussex Silverback Ultra Award for it.

Communications & Marketing Intern · Jun–Sep 2024

Gemma Bell and Company

Ran Instagram for 4 hospitality clients through Sprout Social, A/B testing formats for a 15% interaction lift and 10% engagement growth. Built 100+ media contacts, ran 2 events at 85%+ RSVP, edited 10+ videos.

Student Consultant · Spring 2025

University of Sussex

Applied MECE decomposition and market sizing across 10+ sustainability initiatives, identifying 15 stakeholder and partnership opportunities. Presented a full business plan to a 3-person senior client panel.

Selected academic projects

Academic capstone · 1st class

Brand Equity: Adidas USA

Applied Keller's Brand Resonance Pyramid to diagnose an emotional resonance deficit against Nike across brand awareness (95%), loyalty, and usage metrics. Recommended lifestyle branding, influencer partnerships, and audience segmentation by consumer psychographic to close the gap.

Academic capstone · 1st class

Media Planning

Analysed reach/frequency trade-offs using Pepsi and John Lewis campaigns. Concluded that media mix optimisation and frequency thresholds outperform raw reach as ROI predictors across fragmented digital environments.

Academic capstone · 1st class

Sustainable Marketing: The White Company

Evaluated sustainability strategy using triple bottom line, five forms of capital, and B Corp certification frameworks (score: 81.7 vs a 50.9 median). Benchmarked against West Elm on ESG supply chain practices, identifying gaps in GHG reduction and biodiversity disclosure.

Working knowledge

Brand positioning A/B testing Email marketing Organic SEO Paid media Audience segmentation Campaign planning Consumer insights Sprout Social Google Analytics Content strategy Community management Influencer & brand partnerships Adobe Premiere Pro CapCut MECE issue trees Hypothesis-driven analysis Market sizing Business case development Stakeholder analysis Data analysis
Track two

Content, creator & UGC

Two accounts, one content engine — built and edited by me, not a team.

Content pillars

Lacrosse highlights & education Student & campus life Brand UGC & gifting Lifestyle

Design & content work

Matchday graphics, player spotlights and squad announcements built for three different club brands — Sussex Lacrosse, Loughborough Students Lacrosse and Hitchin Lacrosse — each kept on-brand to its own colours and crest.

Hitchin Lacrosse summer training flyer Hitchin Lacrosse — summer training flyer Sussex Lacrosse BUCS Nationals matchday graphic Sussex Lacrosse — BUCS Nationals matchday graphic Sussex Lacrosse BUCS 6s Championship preview graphic Sussex Lacrosse — BUCS 6s Championship preview Loughborough Students Lacrosse Midlands MVP spotlight graphic Loughborough Students Lacrosse — Midlands MVP spotlight Loughborough Students Lacrosse Midlands Champions graphic Loughborough Students Lacrosse — Midlands Champions graphic Sussex Lacrosse Man of the Match player spotlight Sussex Lacrosse — Man of the Match spotlight Hitchin Lacrosse alumni feature graphic Hitchin Lacrosse — alumni feature Sussex Lacrosse squad list graphic Sussex Lacrosse — squad list graphic Hitchin Lacrosse Wales Box Lacrosse player feature Hitchin Lacrosse — Wales Box Lacrosse player feature Loughborough Students Lacrosse Midlands Champion spotlight, Korean player Loughborough Students Lacrosse — Midlands Champion spotlight

On-camera clips

Phat Buns — PR launch event
Graduation speech
Matchday vlog — Loughborough vs Durham
Munch — brand partnership
Matchday vlog — Loughborough vs Nottingham
Phat Buns — Lboro Hot Takes
Phat Buns — brand partnership
Sussex Lacrosse — TikTok
Worked with Munch Pulse Lacrosse Phat Buns Culture Collective Hitchin Lacrosse Club Loughborough University Sussex University
Brand partnerships

Work with me

For brands: UGC, gifting and paid partnerships. For agencies and employers: a strategist who can also shoot, edit and post the work.

By the numbers

TikTok & Instagram · last 90 days (27 Mar – 25 Jun 2026)

@keranekeuh

TikTok: 60.3K post views, 5.5K profile views, audience 65% male / 35% female. Instagram: 71K reel views, 22K accounts reached, 677 followers across 21 reels.

Instagram & TikTok · last 90 days (27 Mar – 25 Jun 2026)

@keranplayslax

Instagram: 114K reel views, 30K accounts reached, 872 followers across 16 reels. TikTok: 88.7K post views, 4.2K profile views, audience an even 49% male / 48% female / 3% other.

Audience

  • UK university & graduate audience
  • Lacrosse & wider sport community
  • Hospitality & lifestyle followers

Services

  • UGC content & paid partnerships
  • Brand positioning & GTM consulting
  • Event & launch coverage
  • Social Media Management

Niches

  • Sport — lacrosse
  • Student & campus life
  • Lifestyle

What people say

Jen Hampson, Head of Marketing & Creative at Gemma Bell & Company, supervised my internship and singled out video editing as where I particularly excelled. She wrote that I quickly became a valued member of the team and consistently delivered quality work on time, and that I have the creative eye and work ethic that will allow him to succeed in whatever marketing role I pursue.

Jen Hampson — Head of Marketing & Creative, Gemma Bell & Company · Read the full letter (PDF) ↗
Email for brand work Download CV (PDF) For recruitment, my CV and full case studies are linked above and in the footer.